Trade-only Cuba specialist Live Cuba is planning a series of trade initiatives to help agents sell more holidays to the Caribbean destination.
The B2B brand, which is part of London-based Live Holidays, was created following the demise of Cuba Holidays’ parent The Holiday Place earlier this year.
Live Cuba business development manager Alan Meadows praised agents for supporting the new brand.
“We have only been trading for four months and we’ve had really good support from agents – we hit our targets for our first quarter,” Meadows told TTG.
A new brochure, said Meadows, will be released in late January 2020 – “after peaks” – with an increased print run of 40,000 compared with just 10,000 for the current brochure.