Love Island’s Chris and Kem have been named “braggage handlers” by the all-inclusive specialist as part of a PR stunt which First Choice said would "show the nation how to brag with flair”.
The company said the Love Island pair would be encouraging Brits to “break their bad bragging habits by posting shots of new experiences and what they actually love, rather than conforming to the norm”.
The move reportedly follows research by First Choice which showed that more than 50% of Brits get annoyed at “shallow brags” by their friends on social media, with one in five deleting, hiding or unfollowing mates who brag with “boring holiday boast posts”.
