A Majorcan tourism chief has warned the media to be mindful of the potentially damaging impact using terms like "overtourism" can have when covering the island’s recent anti-tourism protests, particularly as the island continues to seek to overhaul its tourism model.
Sciacovelli said more than 15 major operators have signed the island's responsible tourism pledge (Credit: Majorca Tourism Board)
Over the past 12 months, Majorca has heavily promoted the benefits of responsible tourism, with more than 15 operators – including Tui, easyJet and Jet2.com – signing its new tourism pledge.
However, a string of anti-tourism protests across Spain this year have prompted media debate about whether British holidaymakers are still welcome in popular destinations such as Majorca.
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