On the Beach’s Big Winter Sun report has revealed more than half (57%) of winter sun seekers are now travelling all-inclusive, up 8% on 2019 levels.
In addition, On the Beach said as the trend towards all-inclusive "becomes the norm", there was a simultaneous shift in the number of holidaymakers booking higher star-rated hotels – with the OTA recording a 20% spike in bookings for five-star options compared with 2019.
Spain continues to dominate when it comes to On the Beach’s list of top winter sun destinations, with the Canaries (40%) the runaway leader followed by mainland Spain (17.2%) and the Balearics (8.5%).
