Some 89% of companies said the “worst” of the crisis was behind them according to a survey of 25 travel firms by business consultancy PwC (PricewaterhouseCoopers) for TTG’s Agenda 2021 seminar.
However, barriers to overseas travel remain, and fresh concerns – such as the ability to retain and recruit employees – have come to the fore as the industry shows tangible signs of recovery.
The survey reveals pent-up demand is coming through in booking volumes, particularly for winter 2021/22 and summer 2022, creating a “more positive outlook” for the trade.
