Addressing WTM London, Visit Maldives laid out its plans for the giveaway and said the country’s next chapter would be about more than "just sun, sea and sand".
“It will be an international global campaign across Instagram and TikTok,” Visit Maldives chair Abdulla Ghiyas Riyaz told TTG. “The platform will vary depending on the month. Every week will be a different prize sending the winner to a different part of the Maldives.”