The north African destination expects to welcome around 10 million tourists by the end of 2024 – including nearly 300,000 Brits – and still has capacity to grow visitor numbers.
However, with a target of 15% growth during 2025, it is already on a mission to disperse tourists more widely around the country to showcase other, less-touristed areas
“Our key message is alternative tourism – we want people to enjoy experiences all over the country,” Helmi Hassine, general director of the National Tunisian Tourism Office told TTG at WTM London.
