Midcounties Co-operative has appointed its first chief values officer.
Pete Westall will be tasked with promoting the benefits of being a member-owned, purpose-led organisation to around 8,500 colleagues, the society’s 700,000 members and the public.
This will involve a range of campaigns, events and community programmes, according to the Co-op.
Midcounties currently has 58 Co-op Travel branches, and operates a homeworking division, The Personal Travel Agents at Midcounties Co-operative.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
Midcounties Co-operative has appointed its first chief values officer.
Pete Westall will be tasked with promoting the benefits of being a member-owned, purpose-led organisation to around 8,500 colleagues, the society’s 700,000 members and the public.
This will involve a range of campaigns, events and community programmes, according to the Co-op.
Midcounties currently has 58 Co-op Travel branches, and operates a homeworking division, The Personal Travel Agents at Midcounties Co-operative.
Phil Ponsonby, Midcounties’ group chief executive, said: “We believe we are the first co-operative to create a CVO role at an executive level and it signals we are committed to doing business in a way that’s ethical and delivers a positive return for all our stakeholders.
“Pete has held a variety of general manager roles across the society and has a strong track record of promoting and developing both Midcounties and co-operation.”
Take our Matchmaking quiz to discover the agencies who are best-suited to your requirements. Select the option that describes your current situation below:
New to travel New to homeworking Travel trade professional Experienced homeworker
