Brooker joined the cruise line in March this year, and has moved across from her role as sales manager – trade operations.

She will work alongside Steve Harris, who remains sales manager – digital and tour operator agents.

MSC Cruises head of sales UK and Ireland Janet Parton said: “Chiara has considerable experience of leading teams and working with travel agents. I am confident she will help us continue the great strides we have made over the last year in transforming our relationships with the trade.”

Brooker and Harris will oversee the cruise line’s sales team in the UK, which now consists of sales and account managers Alyshia Bartlett, Laura Montalban and Mark Swords – who all joined in May – and regional sales manager Karen Spencer. Rebecca Kelly remains sales manager in Ireland.

A newly created sales executive role within the sales team has now been created, responsible for ship visits, event coordination and campaigns. Recruitment will begin soon.