The new tours are part of the operator’s Comfy Sleeps collection, featuring 22 active adventures in remote locations paired with comfortable local places to spend the night.
New trips include multi-day active adventures in the wilds of Vietnam, Thailand, Cambodia, Costa Rica, India, Morocco, Kenya,Tanzania and South Africa, with stays at jungle lodges, heritage hotels, luxury safari camps and former palaces.
According to the company’s latest survey of almost 2,000 customers, there is a strong appetite for travel despite the recent rise in the cost of living.
Around 80% of respondents said they plan to spend the same amount or more on holidays over the next couple of years, while 68% said they plan to book four or more holidays in the next 12 months.
Much Better Adventures was co-founded by TTG 30 Under 30 alumnus Sam Bruce.
"Despite the cost of living crisis, it’s clear that our community is feeling hell-bent on scratching their adventure itch," said Bruce.
"In particular, 60% said they were prepared to pay extra for nicer and more comfortable accommodation. This is something our customers have indicated to us in the past and so we are delighted to launch our new range of Comfy Sleeps adventures.”
“Longer duration adventures like these are a key part of our mission to build the world’s most positive impact travel company and this new range allows us to even better support local economies and protect wild places,” he added.
