Two came from the same agency, Aspen Travel in Sale, which took one for a family group travelling to the US for 13 nights in April followed three days later by a £110,000 10-night Maldives package.

Dnata’s premium brand scored a hat-trick of six-figure sales via a homeworker who booked seven adults and four children into the Jumeirah Beach hotel in Dubai during October half-term. Dnata Travel Group B2B marketing director Sarah Lancashire said clients were “coming to travel agents with a clear desire to go big and go soon”.

She added: “Over 15% of bookings with Pure Luxury from agent partners across the UK during January have been worth over £25,000 each, with seven individual bookings worth between £50,000 to £100,000 each and nearly a third overall are looking to travel between now and the end of March. There’s a clear trend there on which agents can capitalise.”

More than 15% of Pure Luxury’s sales in January were for mixed-age family groups, she said. 

“Our team predicted that ‘Travel With Your Tribe’ would be a key trend for 2023 and these bookings demonstrate how right they were.

“It’s really apparent that families, and groups of families, see this as a year to invest in experiences that will re-establish or strengthen their bonds to each other, and create memories that will last a lifetime.”