It comes after Murray’s acquisition of Alba Travel and Beaver Travel last year, at which time the business – then Inverness Travel – pledged to continue serving clients in the two towns.

"Alba Travel and Beaver Travel are trusted names in the Highlands and Moray, and we are committed to delivering the same high quality of service to the communities they have served for over 40 years," said director Scott Murray at the time.

Inverness Travel rebranded as Murray Travel in November, reopened a branch in Elgin in January. The new shop in Forres is situated on the town’s high street, with staff mixing in-store duties with remote work.

Murray Travel was named Luxury Travel Agency of the Year at the 2022 TTG Luxury Travel Awards. Murray, who grew up in Forres and lives nearby in Nairn, said it was great to be returning to work in the town he grew up in.

“It’s important to us that our customers feel at ease when making travel arrangements, so we are pleased that they will see many familiar faces when visiting our new boutique," he said.

“Our travel advisors are passionate about finding holidaymakers the trip of a lifetime, and can’t wait to start working with people in the area again.”