The firm, which has been shortlisted for Luxury Travel Agency of the Year at the TTG Luxury Travel Awards, opened the new premises in Elgin High Street as part of an ambitious three-year growth plan.
The move follows the brand’s takeover of Alba Travel and Beaver Travel.
Director Scott Murray, who runs the agency with wife Sarah, said the new store will help the firm deliver on its commitment to "retain travel industry jobs and access high quality travel services" in Moray.
"When we brought Alba Travel and Beaver Travel into the Murray Travel family last year, we knew it was important that customers should be able to continue to book holidays with the agents they have come to know and trust over the years," he added.
"Those local relationships are so important to us, as people and as a business, and we are proud to be able to continue the tradition of providing first-class travel advice in Elgin."
The new store in Elgin is Murray Travel’s first outside of its headquarters in Inverness. A third site in Forres is set to follow later this year.
"Our ethos has always been to focus on quality of service rather than pushy sales," Murray continued.
"We want our customers to feel relaxed and to enjoy the experience of booking their holiday – the team’s only goal is to help travellers find the trip of a lifetime."
