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NCL launches new six-week TV ad campaign

Cruise
Will Payne
23 September 2021

Norwegian Cruise Line (NCL) has announced its global brand campaign will return with a six-week UK TV promotion.

NCL is seeing pent up demand for cruising

The "break free" campaign, which first launched in February 2021, encourages travellers to "look towards the future when they can reconnect with the people – and places – they have missed most".

The line said the forthcoming TV instalment is its "most significant investment" in the UK market to date.


The campaign will run until 31 October and is reportedly set to reach 64.2 million UK adults across 41 channels including ITV, Channel 4 and Channel 5.

Eamonn Ferrin, NCL’s vice-president of international business, said the campaign will "inspire, excite and create a sense of wanderlust".