The agent consortium introduced the campaign to coincide with a "key booking period" for cruise holidays in September.

The promotion will include activity and assets for members to share with their customers about future cruise holidays.

Advantage has also created a new issue of its consumer magazine, "Navigate", which has been designed specifically for the campaign and comprises of editorial content with updates, tips and advice about both ocean and river cruising.

The digital magazine, along with social media and website banners, will be made available for members to use in their own marketing on a complimentary basis.

Advantage will also work with suppliers to share cruise month holiday offers which will be uploaded to a dedicated Facebook group for members to share across their own social media channels.

In addition, each supplier partner taking part in the campaign will be given its own page on the Advantage members extranet, enabling them to share its latest campaign offers and promotions, plus training videos and additional marketing resources for members to use.

David Forder, head of marketing at Advantage, said the introduction of Seacations earlier this year drove a new customer base to cruise and "has been a lifeline for many of our members over the last few months".

"Our dedicated cruise campaign aims to capitalise on this and support members with both customer retention and acquisition activity, by targeting those wanting to get back to all other types of cruising," he added.

"Over the last four weeks we have seen a 39% increase in cruise bookings vs. the prior four weeks, so this campaign is perfectly timed to help members further boost their cruise bookings."