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New Clia chair Stuart Leven vows to overtake German cruise market

Cruise
Sophie Griffiths
21 December 2016

The new chair of Clia UK and Ireland has revealed ambitions for the UK to reclaim its status of “most cruise passengers in Europe” during his tenure.

CLIAForum - Stuart Leven2.jpg

Some 1.61 million Brits took a cruise this year, compared with 1.77 million in Germany, according to the 2016 Clia Cruise Industry Outlook Report.

“Over the last 12 months the UK has lost number one billing to Germany – it’s gone ahead for the first time. If I set one target it is to get it back,” said Stuart Leven, vice- president Europe, Middle East and Africa, and managing director of RCL Cruises Ltd.

“With the skill and expertise we have and the deployment which is coming to the UK in the next 12 to 18 months, we have a real crack at doing that. “We need to work collectively to get back to being number one in Europe.