Quynh Dinh, who has helped a number of roles during a decade with the company across sales, reservations and business development, will work with partners in the leisure and education travel sectors in her new position.

Discova said Dinh would also look to promote and champion sustainable tourism, having worked alongside the company’s education travel team in her native Vietnam.

“I bring along with me to the UK my great passion for helping local communities in their sustainable development journey,” she said. “I believe that responsible travel will not only benefit travellers but the local people too, and I can’t wait to change lives together through travel with our Discova partners.”

Chad Anderson, Discova’s UK and EMEA general manager, said: “Quynh has been a constant support over my last six years at Discova, and I am thrilled to have her in the UK. In her short time here, she has already expanded her UK network and has started onboarding new partners.”