Skip to main content

New research highlights five-year trend towards travel agents

Economy
Harry Kemble
20 November 2023

More than a quarter of consumers (26%) are more likely to book with a travel agent now than they were five years ago, according to new research.

Travel agents top pay rise league.jpg

The new WTTC-led initiative aims to transform how SMEs operate within the global travel industry

During the current economic uncertainty, 40% of customers surveyed for the study said booking through an agent was more reliable than booking direct.

Meanwhile, nearly half of the respondents (48%) said it was more secure, while 36% highlighted how you “don’t need to worry about a supplier going bust”.

A third said they were willing to pay more for expert advice and local insights from their travel agent. 

Holidaymakers are also now turning to travel agents to ease their travel money worries.

The survey by payment solutions provider Equals Money found that nearly two-thirds of people (63%) expect their agent to offer advice on currency exchange rates.