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New Virgin Atlantic uniform policy ‘to allow staff to express their true identity’

Air
Will Payne
28 September 2022

Virgin Atlantic has updated its gender identity policy to allow its crew, pilots, and ground team the option to choose which of the brand’s uniforms best represents them.

Westwood created Virgin Atlantic’s current cabin crew uniform, worn by staff since 2014

The carrier will offer its people a fluid approach to its uniforms, meaning LGBT+ colleagues will be able to choose either the red or the burgundy uniform, depending on which best reflects themselves.
 
The announcement is part of an ongoing drive by the airline to champion the individuality of its people and customers and is complemented by the roll-out of optional pronoun badges for all its people and those travelling with the airline.