New York City is planning a $30 million marketing campaign to help the destination’s tourism industry recover from the Covid-19 pandemic.
Markets around the world are readying to realign their relationships with the US (Credit: iStock)
NYC & Company chief executive Fred Dixon and the city’s mayor Bill de Blasio have announced the “largest ever” marketing campaign for the destination, which will launch in June.
The plan was announced at a “NYC Reawakens” event designed to mark the start of the city’s “tourism comeback”.
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