Forde takes over from former Gold Medal sales director Nick Hughes, who held the post for three years. It comes after Hughes quit Gold Medal to join Princess Cruises as UK and Europe sales director last month.
Newmarket joined Tipto in 2010, with Forde an active contributor to its activities with the organisation throughout. Forde started his near 25-year career in travel as a photographer with Royal Caribbean aged 21. He has since held posts with Reader Offers, Travelscope and Mistral Holidays, before joining Newmarket 13 years ago.