Founder and chief executive Oliver Brendon said the time had come to drop “direct” from its name amid the vast growth in online sales and mobile ticketing technology in lieu of “direct” physical ticketing.
The company, founded in 2002, currently sells more than one million attraction tickets a year.
“When I started the business, our key message was that we delivered hard-copy attraction tickets ‘direct’ to the customer, avoiding queues in-resort or having to redeem vouchers at the gate,” said Brendon.
“It also meant people could book independently of their tour operator package, which was rare at that time.
