The experience specialist on Friday (28 June) announced Tracy Lote had been appointed as sales team leader with Vicky Lawrence and Hannah Mildenhall also joining. 

The trio, alongside sales director Debbie Sowden, recently joined a five-night educational trip to Lapland, where they met with local partners and experienced the itineraries, which included husky sledding and reindeer sleigh rides.

“Lapland is a big destination for us and one we are keen to grow,” Sowden said. “This trip was to ensure that our trade sales team is very well-equipped to support the trade with enquiries on our experiences there."

Commenting on the trip, Lawrence added: “The accommodations we provide are complete luxury and second to none. The trip was such a great opportunity for me to get first-hand experience of our Lapland programme and meet with many of our local hosts in person.”

The appointments come after Not in the Guidebooks recently expanded its Arctic programme with a number of new Norway trips and travel options.