Vicky Hart-Edwards has been appointed to the new role having previously worked with Global Travel Group and Triton Rooms during her 16 years in travel.

She will take charge of all day-to-day operations – including overseeing support for both customers and Not Just Travel franchisees.

Not Just Travel co-founders Steve Witt and Paul Harrison said: “We’re moving forward to be the best in class at what we do, we believe the experience that our customers get, needs to be second to none, which is why we have introduced this new role.

“At Not Just Travel we are creating a whole new experience for customers and travel consultants – we are positioning ourselves as the number one, with an experience unlike anything you will get elsewhere. 

“That’s where Vicky comes in, she will be growing our operations section and ensuring it is class-leading. Vicky wanted a role where she could make a real difference to the experience – so it is a match made in heaven.”

Hart-Edwards added: “Not Just Travel always aims to be the best and provide the best experience for their team and customers. I was drawn to that ethos and mission to never rest on their laurels and to be the absolute best. 

“I’m excited to be joining an already very successful company that wants to do even more for its customers.”