Co-founder and franchise director Paul Harrison said the company had entered a new phase in 2018: “We’ve been growing very fast, which can be difficult, but now, in terms of processes and systems and resources, there is light at the end of the tunnel.

“Since January, the company has gone through new gears, and I’ve seen a lot of personal development and growth from travel consultants.”

Total sales across the firm so far this year are 56% up on the same period in 2017, while profitability has increased by 69%, the company said.

“What that means is that you are getting even better at selling holidays,” managing director Steve Witt told delegates.

Average booking value has also crept up, from £2,240 in 2016 to £2,770 this year, while consultants’ average profit per booking has grown from £191 to £251 in the same period.

He added consultants should focus particularly on cruise next year: “The highest repeat booking rates are from cruising, and the profit is higher than many traditional holidays, but currently cruise is only 4.3% of what we sell, so what a huge opportunity we have.”

The number of consultants who complete the money back challenge, whereby they get their £10,995 joining fee back if they meet their sales target within 12 months is at an all-time high, the company reported.