The firm’s new cruise division will initially be staffed by three team members, which the homeworking agency will look to grow over the coming months.
Multiple departments will feed into the division as the company allocates more staff to its sales and marketing teams to focus on cruise.
The move comes following Not Just Travel’s first-ever Seminar At Sea, which saw nearly 200 travel consultants take part in seven days’ worth of training onboard Norwegian Cruise Line’s Norwegian Prima.
Not Just Travel’s portfolio of cruise trade partners will be offered access to hundreds of consultants and the ability to channel offers and products to its members through seminars, fam trips and showcase webinars as well as streamlined sales and marketing channels.
Paul Harrison, co-founder of Not Just Travel and its recruitment arm The Travel Franchise, said: "The cruise market has historically seemed out of reach for many of our travel consultants as it’s more complex and can seem intimidating.
"We’re providing the knowledge, the training and the support from the best in the business to enable our consultants to be the best in the business – and make them and our trade partners a whole lot of money in the process."
Members will be able to customise their own cruise website which includes search, live pricing and promotion. They will access a range of cruise-specific tools, and discuss bookings with two cruise specific BDMs headed up by a new trade and cruise director, who will be announced soon.
Agents will also benefit from ready-made social media campaigns and videos, cruise-specific weekly newsletters, news and offers as well as dedicated marketing materials to help attract new clients.
