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Travel Counsellors reports uptick in winter cruise sales

Cruise
Will Payne
19 October 2022

Travel Counsellors has seen an increase in winter cruise sales from both repeat customers and new-to-cruise guests.

It comes as the company amassed £700 million in new bookings this year

The homeworking giant saw a 35% increase in cruise business compared to the same period in 2019.

In September 2022, the agency saw a rise in total gross sales of traditional cruise types compared to pre-pandemic figures, with mainstream cruises up by 31%, premium cruises up by 39% and luxury cruises up by 137%.
 
The company has also seen growth in customers booking cruises closer to travel, with 32% of bookings made in the last 28 days for winter 2022 and 48% for the 2023 summer season.

Travel Counsellors also saw the average cruise booking value in September 2022 increase by 17% compared to September 2019, as people look for more experiential travel options.