Based on current trends, the homeworking agency’s cruise bookings will increase from 12% of all sales to 25% in January 2023.

The brand is also predicting a 340% year-on-year increase in sales between January and March 2023, and a 440% rise compared to pre-Covid peak sales.

Its average booking value remains at £3,700 and, by the end of this year, Not Just Travel’s holiday sales will be more than double last year’s, as well as 2019 sales figures.

Winter 22/23 is currently making up 42% of the agency’s sales, summer 2023 38% of sales, and 2024 bookings 4%.

The top 10 destinations booked in the last seven days, ranked by number of bookings, high to low, are Spain, Greece, the US, Turkey, Italy, Cyprus, France, Mexico, Australia and Lapland.

Paul Harrison, co-founder of Not Just Travel and The Travel Franchise, said: "The travel industry continues unabated. UK consumers may be cutting back on other items, but it is clear that holidays are non-negotiable. No matter what people read in the news, the one thing they look forward to is a holiday."