The operator’s annual ski report – The Economy of Ski: The Financial Factors Impacting the Upcoming Season – focuses on how Brits are booking their wintersports holidays in light of increasing financial pressures.
Evidence shows that despite the current economic climate, there still remains a "real appetite" for ski holidays as the nation "seeks escapism".
The upcoming ski season is set to be the first full, undisrupted season since winter 2018/19, following three years of travel restrictions.
While some people are having to forgo their holiday this year in light of increasing costs, 55% of those polled are still travelling.
When looking to book a destination or resort, value for money is now the "single most important factor", and this is of the greatest concern to those aged between 45-54.
In light of the cost of living crisis, 53% of people polled are considering a different wintersports destination. France comes out on top as the destination, with sales up 36% compared with the same time last year.
However, 60% of frequent skiers are planning to spend more on a wintersports holiday this year, with some prepared on average to spend £1,979pp, an increase of 53% (£689) compared to average spends for the 2021/22 season.
Other factors also impacted by rising inflation include the type of accommodation people are considering for their wintersports holiday.
This year, for the first time, the all-inclusive model is the leading option for accommodation, overtaking self-catering, which was the most popular for the 2021/22 season.
People are also looking to organise their holidays further in advance with research showing that 87% of frequent skiers have already booked their trip six months or further in advance.
Of those polled, 46% cited this year will be their first wintersports holiday and of these, two in five (40%) mention this is down to wanting to try something new.
When reviewing the airport and airline chaos of recent months, 69% of Brits are now considering travelling with hand luggage only to avoid long delays or lost luggage.
Switzerland (38%) continues to be the most popular for the ski season, followed by France (37%), Austria (28%), Italy (27%) and Canada (23%).
Nicolas Bresch, managing director, UK and Nordics at Club Med, said: "With prices and currencies fluctuating in these uncertain times, we’ve made a promise to our customers and are guaranteeing that the price of their stay will not change after booking.
"We believe the all-inclusive ski holiday model will be more attractive than ever given this, with customers feeling safe in the knowledge that they are not going to be hit with lots of additional costs after booking."
