The company had previously only sold Florida holidays directly to consumers. The new initiative was launched in response to the impact Covid-19 has had on the travel industry.
Following a roll-out with consortia including The Travel Network Group, Advantage Travel and Barrhead Travel, Ocean Florida now has more than 250 agents booking US and Caribbean holidays.
With a team of 12, including eight sales agents, the programme will be expanded to the wider UK travel trade who also have the chance to win a 12-night holiday for four to Florida in 2023 or 2024 with flights, villa, car hire, and Ocean Explorer tickets included.
Once an agent signs up to the programme and completes the onboarding process, they can join the Ocean4Agents Facebook group where they can receive details of offers and product updates and access to the company’s trade sales team.
Ann-Maria Agar, Ocean Florida head of trade sales, said: "As soon the travel restrictions came in last March, we leaned on our B2C brand Ocean Florida, who had holidays on sale up to 2024, to assist agents wanting book or amend holidays to later dates.
"Very quickly we were up and running with a select group of agents and we’re delighted to be expanding our offering to the wider travel trade and launching a holiday competition for our trade partners."
