Starting her new head of sales role on Wednesday (19 March), Edwards will be responsible for enhancing the Greece and Cyprus specialist’s market presence and further developing its partnerships within the travel trade sector. 

Edwards worked for several agencies – including Not Just Travel, Hays Travel and Tui – before joining Classic Collection in August 2023. She left the trade-friendly brand last month. 

Her appointment comes after Olympic Holidays’ managing director Michael Vinales left the operator after seven years in December before operations lead Reeve Kingston was named his successor the following month.

Kingston hailed Edwards’ 30 years’ industry experience, saying: "Her wealth of experience, passion for the industry, and strategic vision make her the perfect candidate to lead our sales efforts. 

"As we continue to grow and evolve, having someone of Leanne’s calibre onboard will be instrumental in strengthening our trade relationships and ensuring Olympic Holidays remains a leading name in the travel sector.” 

Edwards added: “I am delighted to be joining Olympic Holidays in the newly created Head of sales role." 

"Olympic Holidays is a well-respected business with 60 years of independence, providing best-in-class holidays to consumers and trade partners within their 11 key destinations, with exciting plans for growth. 

"I can’t wait to tell the story and help grow this fabulous business. With 30 years of industry experience, I believe I am well-positioned to do so.”