Created by advertising agency Quiet Storm, the TV and online adverts will focus on family beach holidays, set to a reworded rendition of the Andy Williams Christmas classic It’s the Most Wonderful Time of the Year. 

The multimillion-pound campaign will also launch two new initiatives: free airport fast track through security with all package holidays and free lounge access with all four- and five-star holidays.

Alongside TV, the campaign will also include out-of-home, video-on-demand, radio, digital and social adverts.

The TV ads will air at 9.15pm on 25 December on ITV, ITV2, Channel 4 and Channel 5, featuring a voiceover introduction from Sir Trevor McDonald with the words: "And now an update from On the Beach. The most wonderful time of the year is actually just around the corner. So stay tuned, and happy holidaying."

Zoe Harris, ​​chief marketing and customer officer for On the Beach, said: "Sunshine, getting up at midday and not having to think about cooking or washing-up… holidays are hands-down the most wonderful time of year and we’re thrilled to have created these ads with Quiet Storm to show the pure joy and celebration that comes with our annual stint in the sun."