The Ibiza-based group will open its beachside hotels in Ibiza, Menorca and Sicily from 1 April – earlier than it did in 2019. It comes after Palladium’s chief sales and marketing officer Sergio Zertuche Valdes told TTG@WTM last year the group would be ready to react should there be sufficient early season demand from agents and operators.
Palladium said on Monday (21 March) it was confident of a strong tourism season for Spain’s Balearic Islands, in particular, adding the group planned to resume all tourist and leisure activities for the 2022 season.
“This year, we will open even earlier than we did in 2019 as people start to rediscover the allure of travel once again," said Sobrino, group chief executive. "The appeal of our islands has not diminished in any way, and we’re therefore confident of being able to open our hotels for a long period this year.”
Sobrino added Palladium was working to keep growing sectors "with greater added value". "We have repositioned some of the hotels we manage and have remained innovative so we can continue to surprise and exceed the expectations of our most demanding guests," he said.
Palladium plans to bring its TRS brand to Europe for the first time this summer, with the TRS Ibiza Hotel scheduled to open in mid-May. “We have high expectations for the opening of TRS Ibiza Hotel," said Sobrino. "It is one of our most ambitious projects this year and the one that excites us the most because it involves exporting our leading luxury brand from America to Europe for the first time.”
Palladium Hotel Costa del Sol opened on Friday (18 March) and will be followed by Grand Palladium Palace Ibiza Resort & Spa, Palladium Hotel Don Carlos and Palladium Hotel Palmyra, all in Ibiza, on 1 April, along with Grand Palladium Sicilia Resort & Spa.
A week later, Grand Palladium White Island Resort & Spa, Hard Rock Hotel Ibiza and Agroturismo Sa Talia will reopen (8 April) followed by Bless Hotel Ibiza (13 April), Palladium Hotel Cala Llonga (14 April), and Ushuaia Ibiza Beach Hotel and Palladium Hotel Menorca on 29 April.
Grand Palladium Garden Beach Resort & Spa in Sicily will reopen on 6 May.
