Alyshia Jay Bartlett will take over from Stafford as head of retail, tour operators and homeworkers, taking charge of the line’s team of regional sales manager.

Bartlett, who has more than 20 years’ cruise industry experience and who has been at MSC for the past seven years, will report to MSC director of sales Steve Williams.

Colin Rillie will be promoted to senior national account manager after more than five years at MSC Cruises, while Carrie Jordan Dodd will take up the role of national account manager south, assuming responsibility for some of the line’s large specialist accounts.

Karen Spencer, meanwhile, will take on the new role of senior regional sales manager. The line is looking to recruit a regional sales manager for the south west and Wales.

"It is always incredibly satisfying to recognise the fantastic talent you have within your own business and to be able to make four promotions from within your existing team," said Williams.

"The restructure will ensure our partners have the very best support ahead of ramping up for our biggest summer season ever, and as we make commitments to sail year round from Southampton."