Travel has a language problem. And with second languages increasingly becoming more than just a nice-to-have for employers, not to mention a vital differentiator for candidates, the sector’s language skills gap is all the more incomprehensible in 2023. In fact, it would appear the industry has gone backwards.
Research published earlier this year by the University of Portsmouth revealed that most job adverts in the UK – not just those in travel – now list a second language as a requirement or a necessity, and not simply as desirable.