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Peaks so far: trade hopes for new records as UK consumers get into holiday mode

High street
TTG Staff
29 January 2024

Agents heading into February buoyed by the prospect of strong turn-of-year booking volumes continuing and despite weeks of wet and windy weather, including two named storms, bosses have told TTG of soaring January sales, with booming cruise business underpinning their peaks performance.

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The 18th WTM London Ministers' Summit focused on AI and its use among destinations and travel businesses (Credit: iStock)

Advantage Travel Partnership members’ sales are tracking 10% ahead of last year, with revenue up by 21%, while Travel Counsellors celebrated a historic sales “treble”.

In the week commencing 8 January, the homeworking firm achieved its biggest-ever bookings day, on what was its best-ever sales day, in what proved to be the best-ever sales week in the company’s 30-year history.

“All historic data also shows this very buoyant peaks period extends into February,” said managing director Kirsten Hughes, while Advantage’s chief commercial officer Kelly Cookes confirmed booking conversion had been “strong”.