Richardson was previously senior sales support manager. She will report into the recently appointed vice president sales, Alex White.
The two cruise brands are also recruiting for two more roles and all three will form part of the sales leadership team under White.
White said: “Natasha has played a vital role in the sales team over the past 13 years and I am delighted to promote her to this new position.”
The two other roles are head of retail partnerships and head of national partnerships.
White added: “As we begin our crucial wave period and look ahead to the New Year and the challenges, launches and special projects we have lined up for both P&O Cruises and Cunard, developing and sustaining strong relationships with agents has never been more critical.
“These new roles will bring with them unprecedented levels of agent support.”
