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P&O Cruises reports uptick in new-to-cruise customers

Clia
Will Payne
21 May 2022

P&O Cruises saw its "biggest booking week" for new customers last week since its 2020 wave period.

New ship Arvia (arriving in December 2022) will sail on its first ever four-night cruise

Speaking during the 2022 Clia Conference onboard the line’s Iona on Saturday (21 May), president Paul Ludlow said the past few weeks have "definitely been strong". 

"Last week we had our biggest booking week for newcomers since wave 2020," he told delegates. "We have all lived in the pandemic for the last few years, but that haven’t dented the appetite for people who want to come on our holidays.

"We have built the industry over the past few years, we have told people about how great it is, and the last couple of years hasn’t derailed that, so we need to keep going and keep welcoming more and more new guests on to our ships."