The trade will receive an additional 50 Shine points for every Select Price booking made in January, in addition to regular points earned through the line’s Shine Rewards Club.
Agents will also be entered into a competition to win a P&O Cruises holiday each week to a variety of destinations with every Select Price booking they spin via the Shine Rewards Club between 4 January and 6 March.
Prizes include a 14-night Arvia roundtrip from Southampton on 17 September, calling at La Coruna, Mallorca, La Spezia, Marseilles, Barcelona and Cadiz.
Agents can also win a 14-night Caribbean fly/cruise onboard Arvia, departing 10 November from Bridgetown, with calls including Tortola, La Romana, St Maarten, Antigua, Basseterre, Fort de France and Castries.
P&O Cruises director of sales, Ruth Venn, said: "We’re determined to make this the biggest wave yet and can’t wait to reward our travel agents with up to one million Shine points during the period, as well as a host of other rewards and incentives for their P&O Cruises bookings."
