Roberts will take up his new role with the luxury line on 1 March and lead revenue management, deployment, revenue forecasting and planning and analytics for the Seabourn brand globally.
He will be based in the UK and report to Seabourn president Josh Leibowitz
Current Holland America Line and Seabourn UK and Ireland managing director, Lynn Narraway, will become entirely dedicated to Seabourn, with an expanded role to include responsibility for Europe.
Narraway will report to Tony Roberts as part of the line’s new commercial structure.
Nico Bleichrodt, Holland America Line’s vice-president of international sales, will continue to report to brand president Gus Antorcha, and takes on the added remit for Holland America Line’s sales in the UK.
As part of the new structure, Seabourn’s current vice-president product management and development, Sean Brennan will be appointed head of commercial planning and strategy, reporting into Roberts.
Brennan will lead commercial planning, analytics, fuel optimisation, revenue forecasting and the relationship with the Holland America Group revenue shared services.
Seabourn president Josh Liebowitz said: “I’ve been impressed with Tony’s leadership of Princess in the UK and Europe and I’m excited that he is joining the Seabourn family as we add our expedition ships to the fleet.
“Tony will bring a wealth of commercial and global sourcing experience to the Seabourn team. The UK is the second-largest market for Seabourn and represents an important growth area. We are extremely excited to have Tony and Lynn together in the UK to continue to grow the Seabourn opportunity.”
Roberts said: “This is an exciting opportunity to lead Seabourn’s global commercial team at such a vital time for the brand as we deliver extraordinary guest experiences in ocean and expedition travel.
“Under Lynn’s leadership, the Seabourn UK team continuously achieve outstanding results. I look forward to us building on this foundation as we deliver our future growth plans in the region. Whilst I will continue to be based in the UK, I will travel frequently to the US to work with and lead the commercial teams there.”
Narraway said: “I am really looking forward to my expanded role with Seabourn and to taking best practices from the UK to grow Seabourn sales in UK and Europe. I have known and worked with Tony for many years, and I look forward to partnering with him as we continue to grow with our trade partners”.
