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Public confidence in agents rising owing to pandemic

High street
James Chapple
22 July 2021

Public confidence in booking via a travel professional is rising owing to the pandemic according to new research conducted on behalf of Abta.

Family holiday, beach, parents, children, sunset

Trade body AAC consulted its membership following the call for evidence in September

The poll found holidaymakers were 25% more likely to book with an agent or travel specialist now than they were before the Covid crisis.


Almost half of the respondents (47%) cited the security offered by a package trip as their main motivation for booking with a professional.


Another 42% said it was their trust in travel companies to look after them, while two in five respondents (40%) said they valued travel professionals’ up-to-date advice.


Abta said the data "reinforced an ongoing trend seen throughout the pandemic for people seeking the security and reassurance of booking a package holiday with a travel professional".