Hosted by the line’s vice-president of marketing Caroline Smith and UK senior director of sales Paul Beale, the three-part series aims to give agents the skills to earn "some of the highest commissions in the industry".
Each 20-minute instalment — Where to Find Regent Guests, Segmentation Insights and Data-Driven Marketing Tactics —offers tools, tactics and tips backed by a customer segmentation study.
The research, which mapped psychographic and behavioural factors of luxury cruise guests and prospects through quantitative and qualitative data points, will be exclusive to Regent’s trade partners via the webinars.
Following the final feature, agents will be given a special offer to utilise along with the new insight.
"At Regent Seven Seas Cruises, we are committed to supporting our valued travel partners, and want to continue growing our business together," said Smith.
"Our research shows that, with demand for luxury cruising such as it is, there is an incredible opportunity for the UK travel trade to earn more today."
Those who attend all three webinars and take a post-series survey will also have the opportunity to win a cruise onboard Seven Seas Explorer with a guest on a 2023 Alaska sailing.
Attendees will also gain access to post-webinar tutorials hosted by Regent’s in-house marketing experts, who can offer additional support on marketing efforts and provide further insights on direct mail, database maximisation, email marketing, digital prospecting, and social, video and event strategies.
"As we look towards 2023 and beyond, these webinars are just the start of what will be a full programme of investment and support for our valued travel partners," said Beale.
"For those who attend the series, a host of exclusive resources and materials will be unlocked, teaching them how to capitalise on the recent valuable and fascinating findings from our customer segmentation study."
The new Grow Your Regent Business page can be found here.
