“Holidaysplease wouldn’t have been born without Travel Counsellors – they’ve been a driving force for us to be better,” Dixon told TTG after the deal, for an undisclosed sum, was announced on Monday (13 March) – Travel Counsellors’ first acquisition in its near 30-year history.
Dixon, who co-founded the Birmingham-headquartered company in 2002, said it was “the right time for new owners to take things forward in the way we’d want them to”, expressing his deep admiration for Holidaysplease’s new parent.