The campaign, titled Time to Catch Up and voiced by actor Anthony Head, includes a video advert to support a digital campaign across Facebook, YouTube and Google.
Sarah Fowler, head of brand and acquisition at Riviera Travel, said the campaign aims to "bring to life the amazing experiences guests can enjoy on our luxury river cruises".
“We know that many people haven’t travelled abroad since before March 2020, but our customers have told us they’re longing to get back to travel this year," she added.
"The trade have been brilliant to work alongside during the past couple of years, and we’re so grateful for the support we have continued to receive.
"We hope they enjoy our adverts and continue to back Riviera Travel during the crucial wave period."
