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Riviera urges agents to capitalise on its responsible travel pledges

Operators
Ilaria Grasso Macola
20 September 2023

Agents have been urged to "spread the word" about Riviera Travel’s newest responsible pledges as they will make customers "feel good about booking a holiday".

Sarah Fowler, Riviera, Sept 2023

Fowler was appointed as marketing director in late June

Unveiled on Tuesday night (19 September), the "doing the right thing" strategy will focus, among other things, on cutting the company’s carbon footprint by 20% by 2028, as well as halving its use of paper and plastic by 2025. 

 

Riviera also announced its collaboration with development NGO Practical Action on cleaning up rivers and reducing waste hotspots in Kenya.