Morgan joins a trade team featuring Rachel Mould, who was last year promoted to head of trade sales, and newly appointed key account manager Jason Kemp.

G Touring said Morgan would bring a wealth of experience building growth through trade sales and managing a high-performing team.

He joins G Touring after nearly a decade with Riviera, working his way up to his current role from a key account manager post.

G Touring managing director Adam Kemp said Morgan would play a key role helping the business "reach its ambitious goals and support its growth strategy".

"Tom will be joining an outstanding trade team, with Rachel Mould as head of trade sales and recently recruited Jason Kemp as key account manager for Scotland and the north.

"G Touring has had an exceptional start to the year, and we are building a team for the future. Our loyal partners, whether independents, retail or homeworkers, can be assured of the highest levels of support.

"Building and maintaining strong relationships with our trade partners has, and will always be, a key focus for G Touring to support the success of Just You, Travelsphere and our partners."

Kemp added G Touring had plans to further expand the team, and would shortly be announcing a number of new trade benefits and initiatives.

Morgan said: "I am delighted to be joining G Touring as their trade sales director. Joining such a respected travel brand is an honour, and I am excited to contribute to their ambitious plans for growth and success.

"I’m looking forward to working with Adam and the team in this exciting opportunity to further strengthen the brands commitment to the travel trade."

Stu Milan, Riviera Travel trading director, added: "I’m very grateful to Tom for his leadership and support across the past 10 years. We wish him all the best for the future."