Dubbed My Royal Genie, the new system enables trade partners to create custom digital brochures for their customers with videos and tailored content.
Available through the brand’s rewards and learning platform, Club Royal, partners need to answer a few questions on behalf of their client and the tool will deliver an interactive personalised brochure which can be sent directly to their customer via email or WhatsApp.
Stuart Byron, director of sales for UK, Ireland and Spain for Royal Caribbean, said: "We are always looking for new and innovative ways we can support our trade partners and this new tool is the latest instalment in this mission.
