The appointment comes after the company added three sale professionals to its UK team last year to handle new customer acquisition and account management.

Botevyle will be responsible for acquiring, consulting and supporting customers in the UK.
 
Prior to joining Sabre, she spent 15 years at Amadeus, holding a variety of roles including head of online and partnerships.

"I am very much looking forward to building on the continued success of the UK Sabre team," said Botevyle.

"Our new team structure gives us a 360 view of the travel ecosystem, with broad expertise, which will enable us to advise and support our customers even better, helping them to reconnect travel across the world."
 
In addition to continuing to grow its UK team, Sabre said investments will be made in marketing activities, the expansion of relevant travel content and a focus on the leisure segment.