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Saga Group buoyed by cruise despite another travel loss

Operators
Gary Noakes
23 March 2022

Saga saw another year of losses for its travel division during the pandemic despite encouraging signs from its cruise business, new figures reveal.

Saga hopes its new ships will bring further good results in 2022

Travel as a whole lost £79.3 million in the 12 months to 31 January 2022, compared with a loss of £78.5 million the previous year.

Saga’s cruise business was suspended until 27 June 2021, when it resumed UK sailings with a limited number of guests onboard. UK restrictions were lifted in the summer and limited international sailing commenced.

Saga said: “In spite of these headwinds, customer demand remained strong.” It added the cruise business had been profitable in the second half with a load factor of 68% and per diem of £299.

The brand’s tour operations had not seen demand return so readily, it said.