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Saga to combine holiday operations with sister brand Titan

Operators
James Chapple
27 January 2022

Saga is finalising plans to combine the operations of Saga Holidays and sister escorted touring brand Titan Travel as part of a wholesale restructure of its tour operations business.

Saga plans to combine the operations of Saga Holidays and Titan Travel (Credit: Saga)

Saga said performance of its land holiday division had been driven by an 'uplift in touring'

The over-50s specialist said the restructure would reduce costs and maximise efficiency in touring, where it said the two brands’ product was already "highly complementary".


It also plans to create a new hotel stay operation due to be launched later this year.


Elsewhere, management of Saga’s cruising operations – ocean and river – will be centralised. This will see the current ocean cruise team take over management of river too.


Saga said the changes would incur restructuring costs of between £10 million to £15 million, which will be reflected in the group’s financials for the year ending 31 January 2022.